TITLE

NEWS ROUND-UP

PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs concerning brand name products in Great Britain as of June 2003. Rebranding of Totalfinaelf's service stations in the country; Plan of Infogrames to adopt the Atari brand name; Sony's launch of a pan-European campaign; Marks & Spencer's investment of millions of dollars on rebranding its financial services product to M&S Money.
ACCESSION #
10035407

 

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