TITLE

Formula for innovation

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2003
SOURCE
Brand Strategy;Jun2003, Issue 172, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the need for research and development projects focused on the development of innovations in order for companies to remain competitive. Introduction of articles published in the June 2003 issue of the 'Brand Strategy' periodical including concerns over obesity.
ACCESSION #
10035387

 

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