TITLE

VALIDATING THE EKD4SFCA METHOD USING DATA OF THE LONG-TERM CARE SECTOR

AUTHOR(S)

Polzin, Pierre; Borges, José; Coelho, António

PUB. DATE

July 2014

SOURCE

Advances in Business-Related Scientific Research Journal;2014, Vol. 5 Issue 2, p135

SOURCE TYPE

Academic Journal

DOC. TYPE

Article

ABSTRACT

This paper builds upon previous work presented on the Advances in Business-Related Scientific Research Conference 2013, in Rome, "Identifying Target Geographic Areas for New Market Entrants" (Polzin et al., 2013). It presents a case study that validates the Extended Kernel Density 4-Step Floating Catchment Area (EKD4SFCA) method that was adopted to identify the target markets for entrant firms. More specifically, it applies the method in a construct validity exercise, based on the analysis of sensitivity to change, documenting changes on the measures of interest after an intervention. We test the sensitivity of the results produced by the EKD4SFCA method to change caused by a hypothetical intervention, namely the introduction of a new facility, owned by a new competitor in the market. The results indicate that the method attains construct validity, such that it behaves as it is expected when changes in the data occur.

ACCESSION #

100330401

 

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