The truth about the IT training market?

Labrow, Peter
June 2003
IT Training;Jun2003, p32
Trade Publication
David Atherton, managing director of online IT reseller dabs.com believes that information technology (IT) companies are failing their customers. Atherton maintains that many training providers are using an out-of-date business model. One of the Great Britain's most successful IT resellers, dabs.com ships a staggering 100,000 orders a month. When the popularity of the Internet took off, Atherton transformed Dab's direct mail and telesales business model into that of an online reseller. The company is fully Great Britain-owned and managing director, David Atherton, openly publishes his email address, providing customers with a channel for direct feedback about the quality of his company's service. INSET: Company profile.


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