Land Rover skills assessments
Related Articles
- Big Range Rover keeps Land Rover aloft. Kurylko, Diana T. // Automotive News;3/30/2009, Vol. 83 Issue 6353, p4
The article focuses on the low-sale problem faced by automobile manufacturer Land Rover's new Range Rover LR2 and Range Rover LR3 models. It is reported that Land Rover's overall U.S. sales were down 36.6% in the months of January and February 2009. Sales of the smaller Range Rover Sport, which...
- Land Rover to replace SUV. Warnle, Bradford // Automotive News;7/5/2004, Vol. 78 Issue 6101, p36
Land Rover Ltd. plans to replace its legendary Defender SUV. The next Defender will be based on the Land Rover T5 platform, the same platform used on the Discovery 3 that will go on sale this year. The Range Rover Sport, based on the Range Stormer concept vehicle, will be introduced in 2005 and...
- Auto nonentity to buy Rover cars. Wernle, Bradford // Automotive News;3/20/2000, Vol. 74 Issue 5866, p48
Focuses on the bidding for the purchase of Land Rover in London, England. Interest of Ford Motor Co. to buy Land Rover from BMW AG; Negotiation to sell Rover cars to Alchemy Partners, a venture capital company; Job operations plan of Alchemy; Production of Rover 25 and 45 models; Introduction...
- Land Rover deals out mystic blitz. Kimberley, Sara // Precision Marketing;2/9/2007, Vol. 19 Issue 8, p3
The article reports on the integrated campaign developed by Land Rover Ltd., for the promotion of its latest Freelander 2 in Great Britain. A direct mail pack is included in the campaign, which was developed by Craik Jones Watson Mitchell Voekel, exploring the television advertisement's mystic...
- No Peaks, Valleys. // Ward's Auto World;Jan2004, Vol. 40 Issue 1, p13
Reports on the sales forecast of Land Rover North America for 2004. Comparison of sales posted in 2003 with the predicted sales; Features of the Freelander automobile; Plan for the overseas marketing of the Defender automobile.
- Belt up at the back. Burridge, Martin // People Management;4/13/2000, Vol. 6 Issue 8, p53
Comments on the sell-off of loss-making subsidiary Rover by car maker BMW. Problems faced by Rover that led to the sell-off; Factors that caused the problems within Rover; Rationalization in the automobile industry in Great Britain.
- Ford could sell Jag, Land Rover. Wilson, Amy // Automotive News Europe;12/11/2006, Vol. 11 Issue 25, p26
The article reports on the possible sale of Jaguar and Land Rover brands by owner Ford Motor Co. The biggest revelation in Ford's November 27, 2006 financing package filing was the estimate that the automaker would use up $18 billion, about €13.5 billion of cash in the next three years....
- Land Rover dealers look for quality at launches. Chappell, Lindsay // Automotive News;2/7/2005, Vol. 79 Issue 6133, p55
This article reports that the flow of new Land Rover Ltd. products dominated the make meeting discussion. Dealers said they want more high-end models of the LR3, which debuted in December 2004, and urged the company to keep an eye on quality as two key models appear at midyear. A freshened Range...
- World of adventure for Land Rover. // Precision Marketing;8/24/2007, Vol. 19 Issue 20, p5
The article reports on the promotional campaign of Land Rover Ltd. for its Freelander 2 range in Great Britain. Land Rover promotes its Freelander 2 product with a direct mail and online push portraying the world as the 4x4's playground. Moreover, the mailing will be sent to 80,000 prospects in...
