TITLE

When television alone doesn't cut it

AUTHOR(S)
Rentas-Giusti, Laura
PUB. DATE
March 2003
SOURCE
Caribbean Business;3/20/2003, Vol. 31 Issue 11, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the emergence of alternative media as an advertising venue in Puerto Rico. Growing menu of media options; Alternative media industry's investment in research and testing to quantify results; Advantages of alternative media over mass media.
ACCESSION #
10016691

 

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