A Frame of Adamant

Rosenblatt, Roger
February 1976
New Republic;2/21/76, Vol. 174 Issue 8, p30
Focuses on the abstract contemporary symbol NBC. Purpose for using the alphabet N; Reason behind decision for changing the logo; Interpretations for use of the alphabet N; Explanation for using the blocks in the logo; Feeling of the consultants that they have touched a chord of popular sympathy, a chord that will sound every time the little letter appears, which will be a great many times, a million, a billion; Claim that N seems a symbol not of desires but of fears, not of hopes for the future but of an abhorrence of it.


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