TITLE

The Back of the Book

AUTHOR(S)
Rosenblatt, Roger
PUB. DATE
September 1975
SOURCE
New Republic;9/13/75, Vol. 173 Issue 11, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the concept of the Roy Rogers Family Restaurant in the United States. Author's claim that like all successful businesses, the Roy Rogers Family Restaurant profits by its presumptions about people; Author's view that the main presumption of Roy Rogers is that Americans would rather be conned quietly than openly demoralized; Fake old west restaurant; Impact of the restaurant on the institution of the American family.
ACCESSION #
10013786

 

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