The Back of the Book

Rosenblatt, Roger
September 1975
New Republic;9/13/75, Vol. 173 Issue 11, p33
Examines the concept of the Roy Rogers Family Restaurant in the United States. Author's claim that like all successful businesses, the Roy Rogers Family Restaurant profits by its presumptions about people; Author's view that the main presumption of Roy Rogers is that Americans would rather be conned quietly than openly demoralized; Fake old west restaurant; Impact of the restaurant on the institution of the American family.


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