TITLE

Sweet breads get a new look

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
June 2003
SOURCE
Progressive Grocer;6/1/2003, Vol. 82 Issue 9, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the updated packaging of baked products from King's Hawaiian Bakery West Incorporated. Aims of the updated packaging; Comments from Shelby Weeda, company president; Award received by its Hawaiian Sweet Bread product; Expansion plans of the company on its retail distribution; Scope of the company's advertising and promotion campaigns.
ACCESSION #
10011424

 

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