Sweet breads get a new look

McTaggart, Jenny
June 2003
Progressive Grocer;6/1/2003, Vol. 82 Issue 9, p98
Trade Publication
Reports on the updated packaging of baked products from King's Hawaiian Bakery West Incorporated. Aims of the updated packaging; Comments from Shelby Weeda, company president; Award received by its Hawaiian Sweet Bread product; Expansion plans of the company on its retail distribution; Scope of the company's advertising and promotion campaigns.


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