TITLE

What's in a name?

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
June 2003
SOURCE
Progressive Grocer;6/1/2003, Vol. 82 Issue 9, p93
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Addresses issues concerning private label over-the-counter (OTC) medications programs for supermarkets in the U.S. Factors attributed to the rise in private label offerings at grocery chains; Key elements needed to maximize profitability in a private label OTC program; Information on the Brand Bonanza program implemented by Ukrop's Super Markets Inc.; Reason for the side by side positioning of store brands and national brands.
ACCESSION #
10011423

 

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