What's in a name?

Tarnowski, Joseph
June 2003
Progressive Grocer;6/1/2003, Vol. 82 Issue 9, p93
Trade Publication
Addresses issues concerning private label over-the-counter (OTC) medications programs for supermarkets in the U.S. Factors attributed to the rise in private label offerings at grocery chains; Key elements needed to maximize profitability in a private label OTC program; Information on the Brand Bonanza program implemented by Ukrop's Super Markets Inc.; Reason for the side by side positioning of store brands and national brands.


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