Circular reasoning

Riell, Howard
June 2003
Progressive Grocer;6/1/2003, Vol. 82 Issue 9, p53
Trade Publication
Addresses the value of store circulars amid the increasing costs and alternatives facing the U.S. retail market. Income households contributing to the decline in circulars' usefulness; Legislation passed by the Congress that gave a boost to retailers and others who distribute circulars through the mail; Strategies for building return business and frequency using circulars.


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