TITLE

Versatile Dodge

AUTHOR(S)

Andreoli, Teresa

PUB. DATE

June 2003

SOURCE

License!;Jun2003, Vol. 6 Issue 5, p204

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports that automobile brand Dodge is aiming both at luxury products and basics market through merchandise licensing in the United States. Deal between Dodge's sports car Viper and watch designer Rodolphe Cattin; Launch of a Dodge 'ranchwear' apparel; List of retailers that have placed their orders.

ACCESSION #

10006042

Tags: MERCHANDISE licensing

 

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