February 2016
Campaign;2/19/2016, p3
Trade Publication
Advertising Review
A review is presented of an advertising campaign for a limited-edition Mud Mask from Jeep which urban residents can apply to their jeeps.


Related Articles

  • Imported to Detroit: Chrysler adds a downtown presence.  // Automotive News;5/7/2012, Vol. 86 Issue 6515, p30 

    The article reports on the impact of Chrysler's "Imported From Detroit" ad slogan, which gave the automaker a downtown presence.

  • Dodge eschews manly pitch for Dakota for everyday value. Gelsi, Steve // Brandweek;10/28/96, Vol. 37 Issue 41, p13 

    Looks at the advertising campaign for the Dakota pickup truck by Dodge. When advertising campaign will be begin; Cost of advertising campaign; Details of campaign; Annual sales of Dakota pickup trucks.

  • Dodge sports 'golden ticket' strategy in scavenger hunt.  // Direct Marketing News;Nov2011, Vol. 33 Issue 11, p36 

    A review is offered of an integrated marketing campaign for Chrysler Group LLC's 2012 Dodge Journey luxury-crossover vehicles.

  • PentaCom. Lefevre, Lori // Adweek Western Edition;06/19/2000, Vol. 50 Issue 25, Plan of the Year p30 

    Focuses on the efforts of PentaCom to expand Dodge's partnership with the National Hockey League as the league's official vehicle to the Web. How PentaCom launched the campaign in January 2000; Features launched by the auto company; Goals of the advertisement needed to determine by the PentaCom...

  • Saddle Up: Wrangler Hops a Hog. Greenberg, Julee // WWD: Women's Wear Daily;9/4/2003, Vol. 186 Issue 48, p8 

    Reports on jeans maker Wrangler Inc.'s advertising campaign for its riding jeans in the U.S. Slogan of the campaign.

  • BEST PROPRIETARY PROPERTY (CONSUMER).  // Event Marketer Magazine;May2013, Vol. 12 Issue 3, p70 

    The article discusses advertising campaigns The Road to the Ram Jam by G7 Entertainment Marketing for Chrysler Group, KidsFest by Life Marketing & Events for LEGO, and Crashed Ice by In-house for Red Bull, the award recipients for Best Proprietary Property (Consumer) category in the 2013 ex Award.

  • Dodge plans sexy start in Europe. Connelly // Automotive News;1/23/2006, Vol. 80 Issue 6186, p43 

    The article reports that Chrysler Group will launch Dodge in Europe this year with a major boost from S-E-X. Dodge, which has a reputation for in-your-face marketing in the U.S., will use a nontraditional approach in Europe, too. Dodge will use six e-mail messages to attract young Europeans to...

  • Chrysler beefs up incentives, marketing. Wernle, Bradford; Thompson, Chrissie // Automotive News;11/23/2009, Vol. 84 Issue 6387, p4 

    The article reports that Chrysler Group LLC has launched an incentive campaign which will run through January 4, 2010 to boost November, 2009 sales. Consumer cash is being increased by 1,000 to 1,500 dollars by Chrysler over existing incentives on many vehicles. The company is also creating an...

  • Chrysler dealers win broader ad role. Halliday, Jean // Advertising Age;3/18/2002, Vol. 73 Issue 11, p1 

    The article reports that Chrysler Group has decided to let dealers have more say in developing the automobile company's advertising campaigns. The decision was fueled by criticisms from consumer groups over the firm's advertisements. According to Chrysler dealers, they want advertisements that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics