TITLE

Lifestyle Brands: The Elephant in the Room

AUTHOR(S)
Austin, Caroline Graham; Matos, Geraldo
PUB. DATE
January 2013
SOURCE
Advances in Consumer Research;2013, Vol. 41, p653
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Abstract
ABSTRACT
The article presents an abstract of a study on lifestyle brands by Caroline Graham Austin and Geraldo Matos, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.
ACCESSION #
99579577

 

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