These Clothes Become You: Effects of Consumption on Social-Identification

Nelissen, Rob; Elshout, Maartje; van Beest, Ilja
January 2013
Advances in Consumer Research;2013, Vol. 41, p495
Academic Journal
The article presents an abstract of a study on effects of consumption on social-identification by Rob Nelissen and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.


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