The Time of Our Lives: The Role of Time in Consumer Well-Being and Virtue

Bhattacharjee, Amit
January 2013
Advances in Consumer Research;2013, Vol. 41, p212
Conference Proceeding
The article presents abstracts of studies on the role of time in consumer well-being and virtue which include the effects of exposure to fast food brands on happiness by Julian House and colleagues, time, money and morality by Francesca Gino and Cassie Mogilner and self-deception by Michael I. Norton and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.


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