TITLE

Personal Selling & Sales Management Abstracts

AUTHOR(S)
Ramsey, Rosemary
PUB. DATE
June 1997
SOURCE
Journal of Personal Selling & Sales Management;Summer97, Vol. 17 Issue 3, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
The article presents abstracts of articles on sales management. They include "The Art of the Dealer Marketing," by Joseph Conlin, "Source Effects in Purchase Decisions: The Impact of Physical Attractiveness and Accent of Salesperson," by Oscar W. DeShields, Ali Kara Jr. and Erdener Kaynak, "The Effect of Common and Unique Features in Consumer Choice," by Ravi Dhar and Steven J. Sherman, "Love the Ones You're With," by Geoffrey Breener, and "The Case Against Purchasing Partnerships," by John Larry Ramsay.
ACCESSION #
9710113475

 

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