TITLE

Deep Discount or Free? The Effects of Price Promotion on Willingess to Pay

AUTHOR(S)
Palmeira, Mauricio; Srivastava, Joydeep
PUB. DATE
January 2011
SOURCE
Advances in Consumer Research;2011, Vol. 38, p631
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
No abstract available.
ACCESSION #
9607250249

 

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