Surprising Influences on Consumer Well-Being

Chance, Zoe
October 2011
Advances in Consumer Research;2011, Vol. 39, p121
Conference Proceeding
The article presents abstracts on consumer research, including "Balancing Ideal Affects In the Pursuit of Happiness," by Anne Laure Sellier, Gita Johar and Jennifer Aaker; "Fate or Fight?," by Christopher Hsee and Shirley Zhang; and "Prosperity through Philanthropy," by Zoe Chance and Michael I. Norton.


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