TITLE

Surprising Influences on Consumer Well-Being

AUTHOR(S)
Chance, Zoe
PUB. DATE
October 2011
SOURCE
Advances in Consumer Research;2011, Vol. 39, p121
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Abstract
ABSTRACT
The article presents abstracts on consumer research, including "Balancing Ideal Affects In the Pursuit of Happiness," by Anne Laure Sellier, Gita Johar and Jennifer Aaker; "Fate or Fight?," by Christopher Hsee and Shirley Zhang; and "Prosperity through Philanthropy," by Zoe Chance and Michael I. Norton.
ACCESSION #
77591740

 

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