TITLE

The Dark Side of Social Groups: How Social Reference Groups Inhibit Consumption

AUTHOR(S)
Riley, Breagin; Gosline, Renee
PUB. DATE
October 2011
SOURCE
Advances in Consumer Research;2011, Vol. 39, p150
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
The article presents abstracts on consumer research, including "Resisting Normative Influences in the Context of Product Placements," by Cristel Russell and Valeria Noguti; "A Negative Judgment Gives Satisfaction Provided it Smacks of Jealousy: Why Negative Feedback from Strong and Anonymous Ties Inhibits Decision Making," by Renee R. Gosline, Jeff K. Lee and Breagin K. Riley; and "Masking Behavior: Examining the Influence of Social Networks on Men's Consumption Practices," by Linda Tuncay Zayer.
ACCESSION #
6686332

 

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