The Customer Service Ethic: Foiling the Ghost of Willy Loman

Randall, E. James
August 1988
Journal of Personal Selling & Sales Management;Aug88, Vol. 8 Issue 2, p69
Academic Journal
The article presents an abstract to the paper "The Customer Service Ethic: Foiling the Ghost of Willy Loman," by Frank J. Seibold. The purpose of the paper is to raise customer service to a high ethical plane. With ethical conduct broadly defined as avoiding injury to customers, the research hypothesis states that symbolically in personal selling operations, Willy Loman's ghost of non-professionalism is foiled by practitioners rendering quality customer service-the customer service ethic.


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