Differential Effects of Retail Sales Training

Randall, E. James
August 1988
Journal of Personal Selling & Sales Management;Aug88, Vol. 8 Issue 2, p68
Academic Journal
The article presents an abstract to the paper "Differential Effects of Retail Sales Training," by Duane P. Bachmann. The study demonstrated the effectiveness of a sales training seminar in changing salespeoples' attitudes and showed that retail sales training has a differential effect on the attitudes of retail commissioned salespeople based upon both age and experience.


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