TITLE

Differential Effects of Retail Sales Training

AUTHOR(S)
Randall, E. James
PUB. DATE
August 1988
SOURCE
Journal of Personal Selling & Sales Management;Aug88, Vol. 8 Issue 2, p68
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
The article presents an abstract to the paper "Differential Effects of Retail Sales Training," by Duane P. Bachmann. The study demonstrated the effectiveness of a sales training seminar in changing salespeoples' attitudes and showed that retail sales training has a differential effect on the attitudes of retail commissioned salespeople based upon both age and experience.
ACCESSION #
6654092

 

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