TITLE

A Study of Selling Productivity for a Consumer Goods Company's Salesforce

AUTHOR(S)
Randall, E. James
PUB. DATE
August 1988
SOURCE
Journal of Personal Selling & Sales Management;Aug88, Vol. 8 Issue 2, p66
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
The article presents an abstract to the paper "A Study of Selling Productivity for a Consumer Goods Company's Salesforce," by Bobby Davis. The purpose of this study was to analyze the nature of a consumer goods company's selling job and to identify factors that should be considered in implementing a selling strategy that would maximize sales force productivity.
ACCESSION #
6654068

 

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