TITLE

Personal Selling & Sales Management Abstracts

AUTHOR(S)
Evans, Kenneth R.
PUB. DATE
January 1992
SOURCE
Journal of Personal Selling & Sales Management;Winter92, Vol. 12 Issue 1, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
The purpose of this section is to help the readers of the "Journal of Personal Selling & Sales Management (JPSSM)" keep abreast of the current personal selling and sales management literature. The journal review its seventy different academic and trade publications containing contemporary sales-related articles. Notice to abstract readership: Due to the recent change to a four issue format of the journal, abstracts will now appear only in the Winter and Summer issues. The journal will continue to review academic and trade publications over the entire year providing you with abstracts of sales related articles on a twice-per-year basis. In addition, JPSSM will continue, to publish an annual Special Abstracts Section on articles published in the Proceedings of the National Conference in Sales Management. Abstracts are classified according to their appropriate topic areas. The surname, in brackets, at the conclusion of each abstract identifies the staff member who prepared the summary.
ACCESSION #
6291527

 

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