Correlates of Cool Identity: Humor, Need for Uniqueness, Materialism, Status Concern and Brand Consciousness

Rahman, Kaleel; Cherrier, Helene
October 2010
Advances in Consumer Research;2010, Vol. 37, p886
Conference Proceeding
An abstract of the article "Correlates of Cool Identify: Humor, Need for Uniqueness, Materialism, Status Concern and Brand Consciousness," by Kaleel Rahman and Helene Cherrier is presented.


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