TITLE

PREDICTING CUSTOMER LIFETIME DURATION AND FUTURE PURCHASE LEVELS: SIMPLE HEURISTICS VS. COMPLEX MODELS

AUTHOR(S)
Wübben, Markus; Von Wangenheim, Florian
PUB. DATE
January 2006
SOURCE
AMA Winter Educators' Conference Proceedings;2006, Vol. 17, p83
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Abstract
ABSTRACT
An abstract of the paper "Predicting Customer Lifetime Duration and Future Purchase Levels: Simple Heuristics vs. Complex Models," by Markus Wübben and Florian von Wangenheim is presented.
ACCESSION #
33294785

 

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