Wübben, Markus; Von Wangenheim, Florian
January 2006
AMA Winter Educators' Conference Proceedings;2006, Vol. 17, p83
Conference Proceeding
An abstract of the paper "Predicting Customer Lifetime Duration and Future Purchase Levels: Simple Heuristics vs. Complex Models," by Markus Wübben and Florian von Wangenheim is presented.


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