TITLE

The Evolutionary Process of Global Market Expansion: Experiences of MNCs in China

AUTHOR(S)
Cui, Geng
PUB. DATE
March 1998
SOURCE
Journal of World Business;Spring98, Vol. 33 Issue 1, p87
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
In light of increasing globalization of the world economy, effective entry and expansion of multinational corporations (MNCs) in the global market have been of considerable interest to researchers. This study adopts the revolutionary perspective in analyzing MNCs' entry and expansion in the global market and proposes four stages of development; preparation, entry, expansion, and experienced. Furthermore, it explores the evolving nature of MNC's objectives in each stage and discusses the strategic transitions with respect to mode and scale, operations management, marketing strategies, and human resources. Examination of the evolution of China's market environment and MNC's activities in the country illustrates the adequacy and application of the framework.
ACCESSION #
3009268

 

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