TITLE

The Role of Economic Freedom in Explaining Penetration of Consumer Durables

AUTHOR(S)
Ford, John B.; Karande, Kiran W.; Seifert, Bruce M.
PUB. DATE
March 1998
SOURCE
Journal of World Business;Spring98, Vol. 33 Issue 1, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
This study examines the link between economic freedom (a measure of government intervention) and thc penetration of three durable goods (televisions, radios and automobiles) across countries. After controlling for the influence of income, there is a significant relationship between greater amount of economic freedom and durable penetration for these three products. Practical implications are provided for both government and global marketers.
ACCESSION #
3009267

 

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