TITLE

DIGITAL TRANSITION COUNTDOWN: Unclear Picture for Shoppers

AUTHOR(S)
Haugsted, Linda
PUB. DATE
February 2008
SOURCE
Multichannel News;2/18/2008, Vol. 29 Issue 7, p26
SOURCE TYPE
Periodical
DOC. TYPE
Abstract
ABSTRACT
The article reports on the results of a study by the Maryland Public Interest Research Group on the lack of accurate information to consumers to aid the transition to all-digital television broadcasting. The survey was based on 132 secret-shopper visits to retail stores to assess customer service personnel's knowledge of digital television. It indicates that 63 percent of store contacts provided inaccurate information about converter boxes.
ACCESSION #
30011345

 

Related Articles

  • Format conversion, part 2: Getting from 4:3 to 16:9. Robin, Michael // World Broadcast Engineering;Jul/Aug2001, Vol. 24 Issue 7, p56 

    Part II. Focuses on the format conversion of analog television to digital TV. Methods of 4:3 to 16:9 format conversion; Effect of resizing on the original size of an image; Basic functions of an upconverter.

  • Keeping it simple: the usability of interactive TV. Daly-Jones, Owen // Consumer Policy Review;Sep/Oct2002, Vol. 12 Issue 5, p173 

    Presents a study which explored the usability of a user-friendly digital television technology. Purpose of the research; Description of the digital technology; Findings.

  • Digital TV Is Still A Mystery At Retail. Gerson, Bob // TWICE: This Week in Consumer Electronics;3/24/2003, Vol. 18 Issue 7, p22 

    Focuses on the importance of retailer in the sale performance of digital television. Display of direct-view models of Best Buy; Improper display of Samsung Corp. model by retailers; Significance of retailers in the presentation of models.

  • Retailing Of Digital TV: A Tale Of Two Channels. Tarr, Greg // TWICE: This Week in Consumer Electronics;11/13/2000, Vol. 15 Issue 26, p34 

    Reports the retail trade of digital television (DTV) in the United States. Popularity of digital television monitors in the country; Uncertainty of the market due to standards rebates of DTV; Statistics on the sales of DTV and color television.

  • Digital TV still has work to do to win over UK gamblers. Bold, Ben // Marketing (00253650);3/27/2003, p5 

    The article focuses on a survey reveling that gamblers in Great Britain don't use digital television (TV) as a betting medium. The survey spells either bad news or a major challenge for leisure and entertainment group Rank which has hired Agency Republic to promote launch of an interactive TV...

  • Agency arm targets top-end.  // Travel Trade Gazette UK & Ireland;3/10/2003, Issue 2554, p15 

    Reports that Travel Channel's commercial off-shoot Travel Deals Direct (TDD) has moved upmarket to distance itself from entrants into the digital television retail sector. List of digital television retail stores; Aim of TDD to sell less mass-market products and more on companies selling higher...

  • Digital TV fails to make big impact on viewing hours.  // Marketing (00253650);1/24/2002, p5 

    Reports on the failure of digital television to make an impact on viewing hours in a survey conducted by Taylor Nelson Sofres.

  • Doubts over digital surface from survey. Stern, Andy // Variety;09/13/99, Vol. 376 Issue 4, p34 

    Provides information on the survey `Media '99' conducted by management consultants at Pricewaterhousecoopers on the competence of European media companies to handle the switch to digital. Assessment of management's preparation for the move to digital; Leaders in the market in terms of customer...

  • REPORT: 3M U.S. HOMES UNREADY FOR DTV. Tribbey, Chris // Home Media Magazine;6/15/2009, Vol. 31 Issue 24, p8 

    The article reports on the survey about digital television (TV) conducted by the Nielsen Company. It shows that almost 3 million American homes were not ready for the digital TV transition scheme on June 12, 2009. These respondents were mostly younger, black, and Hispanic. It is noted that the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics