TITLE

DIGITAL TRANSITION COUNTDOWN: Unclear Picture for Shoppers

AUTHOR(S)
Haugsted, Linda
PUB. DATE
February 2008
SOURCE
Multichannel News;2/18/2008, Vol. 29 Issue 7, p26
SOURCE TYPE
Periodical
DOC. TYPE
Abstract
ABSTRACT
The article reports on the results of a study by the Maryland Public Interest Research Group on the lack of accurate information to consumers to aid the transition to all-digital television broadcasting. The survey was based on 132 secret-shopper visits to retail stores to assess customer service personnel's knowledge of digital television. It indicates that 63 percent of store contacts provided inaccurate information about converter boxes.
ACCESSION #
30011345

 

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