TITLE

"An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data"

AUTHOR(S)
Baumgartner, Hans; Steenkamp, Jan-Benedict E. M.
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p537
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Abstract
ABSTRACT
An abstract of the conference paper "An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data," by Hans Baumgartner and Jan-Benedict E.M. Steenkamp is presented.
ACCESSION #
27997895

 

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