The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations

D’Rozario, Denver; Petty, Ross D.; Taylor, Leah C.; Bryant, Frank K.
January 2007
Advances in Consumer Research;2007, Vol. 34, p446
Academic Journal
An extended abstract of the article "The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations," by Denver D'Rozario, Ross D. Petty, Leah C. Taylor, and Frank K. Bryant is presented.


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