TITLE

The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations

AUTHOR(S)
D’Rozario, Denver; Petty, Ross D.; Taylor, Leah C.; Bryant, Frank K.
PUB. DATE
January 2007
SOURCE
Advances in Consumer Research;2007, Vol. 34, p446
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
An extended abstract of the article "The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations," by Denver D'Rozario, Ross D. Petty, Leah C. Taylor, and Frank K. Bryant is presented.
ACCESSION #
27997832

 

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