Profit prophecy

November 2007
Marketing Management;Nov2007, Vol. 16 Issue 6, p5
An abstract of the article "Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection," by Rajkumar Venkatesan, V. Kumar and Timothy Bohling.


Related Articles

  • MEASURING AND MANAGING CUSTOMER LIFETIME VALUE BASED RETAILER STRATEGY. Kumar, V.; Shah, Denish; Venkatesan, Rajkumar // AMA Winter Educators' Conference Proceedings;2006, Vol. 17, p214 

    An abstract of the paper "Measuring and Managing Customer Lifetime Value Based Retailer Strategy," by V. Kumar, Denish Shah and Rajkumar Venkatesan is presented.

  • New approach to customer segmentation based on changes in customer value. Hosseini, Monireh; Shabani, Mostafa // Journal of Marketing Analytics;Sep2015, Vol. 3 Issue 3, p110 

    In today's fast moving world of marketing from product-orientation to customer-orientation, the management of customer treatment can be seen as a key to achieve revenue growth and profitability. Knowledge of customer behavior can help marketing managers re-evaluate their strategies with the...

  • PERFORM A CLIENT PROFITABILITY ANALYSIS. S. D. // Stitches Magazine;May2012, Vol. 26 Issue 4, p35 

    The article offers information on the significance of conducting a basic profitability analysis for each customer, mentioning that calculating the average amount spend by a customer to a business annually can be performed to determine the lifetime value of a customer.

  • Measuring the lifetime value of a customer.  // Direct Marketing News;Sep2012, Vol. 34 Issue 9, p39 

    The article provides tips on how to measure customer lifetime value (LTV) or projected future cash flow.

  • Current Issues and Challenges of Estimating Lifetime Value of 'Free Customer' in Malaysia: An Un-Structured Interview Approach with Industrial Expertises. Bohari, Abdul Manaf; Rainis, Ruslan; Marimuthu, Malliga // International Business & Management;2011, Vol. 3 Issue 1, p167 

    Traditionally, the world wide businesses has being applied customer lifetime value (CLV) model for estimating their profitability by counting contribution of customer toward the business. The strategic used of CLV model is for understand and analyzing the lifetime values of each customer...

  • The Cycle of Value. Bernier, Tammy L. // WaterWorld;Dec2011, Vol. 27 Issue 12, p43 

    The article reports that the virtuous cycle of values has served has served as avenue in providing value to customers.

  • Gardner's Giagnocavo outlines seven steps in the 'perfect customer lifecycle'. PERRY, DAVID // Furniture/Today;6/2/2014, Vol. 38 Issue 40, p13 

    The article reports on the Bedding Conference keynote of furniture retailer Jeff Giagnocavo who outlines the seven steps in the healthy sales from perfect customer lifecycle.

  • Creating and Measuring Effective Marketing. Emler, Brent // Origination News;May2014, Vol. 23 Issue 7, p4 

    The article discusses the formulas which could be used for calculating the customer lifetime value (CLV), a tool for predicting the net profit attributed to the future relationship with customers.

  • CORRECTION.  // Marketing Science;Mar/Apr2015, Vol. 34 Issue 2, p208 

    A correction to the article "Predicting Customer Value Using Clumpiness: From RFM to RFMC" by Yao Zhang, Eric T. Bradlow, and Dylan S. Small is presented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics