TITLE

CREATION OF FAVORABLE USER PERCEPTIONS: EXPLORING THE ROLE OF INTRINSIC MOTIVATION

AUTHOR(S)
Lee, Allen
PUB. DATE
June 1999
SOURCE
MIS Quarterly;Jun99, Vol. 23 Issue 2, Preceding p145
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
This article presents an executive overview of the article "Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation," by Viswanath Venkatesh.
ACCESSION #
27234664

Tags: ABSTRACTS;  INTRINSIC motivation -- Abstracts

 

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