Excessive Buying: Conceptual Typology and Scale Development

Lan Wu; Malhotra, Naresh K.; van Ittersum, Koert
January 2006
Advances in Consumer Research;2006, Vol. 33 Issue 1, p401
Academic Journal
This article details a study exploring excessive buying in consumerism, and which attempts to conceptualize a typology of excessive buying behavior upon which a scale can be formulated to measure the various types of excessive buying. An overview of the study, complete with a working definition of excessive buying and an examination of the methodology, is presented. Five types of excessive buying are identified in the study: aspirational, rewarding, out-of-control, remedial, and habitual. In conclusion, the author states that the research validates the five types of excessive buying proposed, and the twenty-item, five factor scale which was developed to measure the types of excessive buying in terms of emotional and economic consequences.


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