TITLE

To have and to use

AUTHOR(S)
MERMELSTEIN, Ellen; ABU-SHALBACK ZID, Linda
PUB. DATE
May 2006
SOURCE
Marketing Management;May/Jun2006, Vol. 15 Issue 3, p5
SOURCE TYPE
Periodical
DOC. TYPE
Abstract
ABSTRACT
This article examines consumer trends regarding the sale of digital devices in the U.S. A survey examining both the sale of digital devices and auxiliary products, services, and content applications for these devices, found that a large percentage of consumers who own a high-definition television do not subscribe to programming plans featuring high-definition imaging. The survey also examined the disparity between the number of people who own MP3 players and the number of people who purchase music online.
ACCESSION #
21148255

 

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