Comer, Lucette B.
June 2003
Journal of Personal Selling & Sales Management;Summer2003, Vol. 23 Issue 3, p271
Academic Journal
Presents several abstracts about personal selling and sales management. "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration," by Werner J. Reinartz and V. Kumar; "A Bargaining Theory of Distribution Channels," by Ganesh Iyer and J. Miguel Villas-Boas; "Customer-Sales Employee Encounters: A Dyadic Perspective," by Willemijn Van Dolen, Jos Lemmink, Ko de Ruyter and Ad de Jong; "Listening to Customers," by Michael S. Garver.


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