TITLE

PERSONAL SELLING AND SALES MANAGEMENT ABSTRACTS

AUTHOR(S)
Comer, Lucette B.
PUB. DATE
June 2003
SOURCE
Journal of Personal Selling & Sales Management;Summer2003, Vol. 23 Issue 3, p271
SOURCE TYPE
Academic Journal
DOC. TYPE
Abstract
ABSTRACT
Presents several abstracts about personal selling and sales management. "The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration," by Werner J. Reinartz and V. Kumar; "A Bargaining Theory of Distribution Channels," by Ganesh Iyer and J. Miguel Villas-Boas; "Customer-Sales Employee Encounters: A Dyadic Perspective," by Willemijn Van Dolen, Jos Lemmink, Ko de Ruyter and Ad de Jong; "Listening to Customers," by Michael S. Garver.
ACCESSION #
12111389

 

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